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THE ART OF STORYTELLING

Every new day is a blank page to start a new story

Every new day is a blank page to start a new story.

Through my words, your blank pages become meaningful stories.

Thank you for nurturing my writing
@altissima_stone @audemarspiguet @atelier_oi @breitling @bulgari @bulgariparfums @bmwswitzerland @chopard @wearefirmenich @gemforest_official @gemgeneve @hermes @hublot @kanoaitalia @longines @midowatches @piaget @philipppleinofficial @raymondweil @roar_icecream @scottsports @tagheuer @taketimefilms @alpinist_collection_by_us @toastprod @victorinox @zenithwatches @pele @k.mbappe @usainbolt @morillas.alberto @dora_baghriche_perfumer @jcavallier @sophielabbe_parfumeur @dariocologna @natalieportman @evalongoria @nick__bateman @caradelevingne @bellahadid @remoruffini @andreas_caminada_schauenstein @maximeplesciabuchi @depechemode @charitywater @scottharrison @langlangpiano @design.by.samuelross @richardorlinski @djohnsonpga @innerhoferchristof @rossignolracing @yohjiyamamotoofficial @marcoodermatt @loicmeillard @facchinettiautomobiles @festivaldecannes @officialnormanfoster @berluti @ferrari @bulgarihotels @lvmh @gstaad_official @zermatt.matterhorn @stmoritz @italiaindependentofficial @uefa_official @polo_club_gstaad @kimimatiasraikkonen @sangbleutattoozurich @seedsta.rs @garageitalia @jalaliagarwood @wildcustomguitars @suitenhotelzurbriggen

Writing a book is about finding a guiding thread,

STAND STRONG. BELIEVE IN YOURSELF. FOLLOW YOUR DR

STAND STRONG.
BELIEVE IN YOURSELF.
FOLLOW YOUR DREAMS.

She strides along the city streets in high heels, the femininity on her lips adorned with bold pink, while the trail of her fragrance, ROSE GOLDEA BLOSSOM DELIGHT, radiates a carefree sense of liberty.

Bold and passionate, she personifies that vibrant joy, that luminous energy.

At the dawn of a new day, everything seems possible to her, as if the light of ROSE GOLDEA BLOSSOM DELIGHT tinged the way she looks at the world with new colour.

For her every day is an opportunity to write a new chapter in her life.
#startanewjourney

Master Perfumer @morillas.alberto

Thank you @bulgari @bulgariparfums @bego.spagnolita @janine_circ @carolinallull @blanchet.lea

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#perfumery #rosegoldeablossomdelight

« TIME NEVER STOPS, WHY SHOULD WE? » Jack Heu

« TIME NEVER STOPS, WHY SHOULD WE? » Jack Heuer

Before writing about the TAG Heuer Carrera Chronograph Gold celebrating Jack Heuer’s birthday, I read his autobiography « The times of my life » looking for every detail that might be told and learning so much about his journey. It is how I decided to tell how time has written an infinity loop between Jack & TAG heuer. Sometimes details are what makes the difference! Coincidentally or not, the figure 8 – embodying the life cycle and its perpetual renewal – punctuates the history of Jack & TAG Heuer. In 1958, Jack accepted his father's offer to join the Heuer family business for a year before devoting himself to his own projects. Two years later, at the age of 28, he was called upon to steer the destiny of the family company, where he remained until 1982. Entering his 8th decade, Jack Heuer was appointed Honorary Chairman of the family business founded in 1860 by his great-grandfather Edouard Heuer and owned by the LVMH group (since 1999).

Inspired by the all-gold Heuer Carrera 1158CH dating back of the 1970s, the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition not only features Jack’s favorite collection, the first he designed and named after the Carrera Panamericana race, it also tells the enduring link between Jack, TAG Heuer, motorsports and the greatest drivers of all time underlying Jack’s tradition to gift them with a gold Heuer Carrera for good luck.

Thank you @tagheuer @frederic.arnault @catherine.eberle @jvanherpen @sonjahagmann

PRESS RELEASE & STORYTELLING
on TAG Heuer Carrera Chronograph Gold Jack Heuer’s Birthday
by #gaellegygaxzosso @be_the_one_through_my_words

READY TO HIT THE SLOPES? As the World Cup Skiing

READY TO HIT THE SLOPES?

As the World Cup Skiing circuit started one month ago travelling around some of the best ski resorts in the Alps, get ready by wearing competition equipment delivering podium-inspired performances.

A snow experience to enjoy the thrill of high speed and unbelievably precise and sharp turns on ski slopes.

In a limited edition released for a famous jeweler, the Rossignol Racing department engineers have incorporated a construction directly derived from the competition skis used by Rossignol champions.

Entirely hand-crafted by Rossignols’ specialized workers in the Moirans competition workshop in Isère, France, they are both grippy and responsive, carving the shortest swings but also giving stability and smoothness on the larger GS turns.

Sharpened and waxed, your blades are ready to make it to the top.

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

Thank you @gianluca_maina
@innerhoferchristof
#italian #worldcupalpine #skiracer , #worldchampion & serial #goldmedalwinner
@fisalpine @rossignolracing
@loicmeillard @carlojanka @michellegisin @federicabrignone @ramonzenhaeusern @marcgisin @melaniemeillard @xavierdelerue

Picture of @innerhoferchristof by @pentaphoto

I HAVE BIG DREAMS & YOU? #oscarwilde used to say

TIME FRAMED BY SAMUEL ROSS At 29 years old, Samue

WORDS OF TRUST by @toastprod about @be_the_one_t

WORDS OF TRUST
by @toastprod
about @be_the_one_through_my_words #storytelling #gaellegygaxzosso

« At TOAST, we value collective intelligence. We call on talented partners to help us achieve the goals that clients set for us. In this context, Gaëlle is an ideal partner in the conception/copywriting of our stories. She has always known how to grasp the director’s ideas/storyboards and powerfully translate them into words for our films. We are happy to have her as part of our large family. »

Thank you @robinvaneberg @flofatton @antoinejans @toastprod for your words and trust.

Sometimes with no coincidences the stories I write

THE POWER OF SPORT IS BOUNDLESS There are momen

THE POWER OF SPORT IS BOUNDLESS

There are moments that are life changing, where every second, every detail leaves a deep and lasting trace on your senses.
Those times which merely need to be mentioned to throw you back into that state of grace, the joy that lives within us forever.

Personal moments, lived individually, felt collectively. A passion uniting mankind, as if we were all brought together by one calling, that of sport.

A force that can unite thousands of people around the world with the same feeling. The power of emotions.

Among these moments, Hublot wished to share with its campaign "WHAT IS YOUR EURO MOMENT?", some key times of the personalities that make up its footballing family.

Thank you @hublot @ricardoguadalupe @angelfire009

@shaqirixherdan under the lens of @fred_merz

PRESS RELEASE & STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#watch #watchmaking #powerofsport #football #powerofemotions

I launched Bthe1, my own storytelling agency, in 2

SUCCESS IS MADE OF DREAMS & HARD WORK What separ

SUCCESS IS MADE OF DREAMS & HARD WORK

What separates the good from the best are talent, hard work, mental strength, determination and passion.

In every one’s life there are always days and moments that “change” our lives.
These are the key moments that have marked DJ’s trajectory. He is considered the most gifted and athletic player on the circuit, thanks to his ultra-powerful, precise drives and his superb skills on the putting green. His peers have long known him as "the best player in the world never to have won a Major title", and voted him "Player of the Year" on the PGA Tour in 2016. A much-deserved accolade in recognition of 10 years during which Dustin Johnson has played with an extraordinary determination, confirming the notion that champions are simply those who never give up.

Champions keep trying until they reach their goals.
And you?

READY TO GET A GOLF/LIFE LESSON FROM DUSTIN JOHNSON ?

Thank you @hublot @ricardoguadalupe @angelfire009 @jonasjaeggi10

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#golf #pgatour #worldnumber1 @djohnsonpga

JEWELS OF THE NIGHT Night-blooming jasmine and tu

JEWELS OF THE NIGHT

Night-blooming jasmine and tuberose are irresistible nocturnal beauties. After sunset, nocturnal flowers start to tell their stories when the sense of smell awakens under rich scents made of volatile components.

In a Floral Musky Chypre the Master-Perfumer brings together two hypnotic nocturnal flowers – jasmine and tuberose. Two white flowers that are delicate in appearance, yet emit a powerful fragrant trail against the backdrop of Roman nights.

Master Perfumer @morillas.alberto

Thank you @bulgari @bulgariparfums @bego.spagnolita @janine_circ

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#perfumery #goldearomannight

Storytelling is about words telling meaningful sto

Storytelling is about words telling meaningful stories, each time as it was a first one.
It is about forgetting what you already know to ensure that each story is truly unique.

It is like a reset.

It can be the same words while telling a completely different story.

What might be your next story told through my words?

@be_the_one_through_my_words #gaellegygaxzosso

gaelle@bthe1.ch

BREATHING LIFE INTO JEWELLERY CREATURES From Ho

BREATHING LIFE INTO JEWELLERY CREATURES

From Hollywood to Palm Springs …
Bathed in light from the San Jacinto Mountains, in the heart of the Coachella Valley, the atmosphere of the golden age reigns supreme. A sought-after playground by the stars since the creation of Hollywood, the Crazymals turn Palm Springs into the ultimate trendspot, each revealing its personality through a story that brings them together at one of the famous parties.

Meet the Crazymals : Lady Flamingo, Crooner Snake, Great Ladybug, Stogie K, Tux’Penguin, Hip Hop Panda and Buddy.

A team of joyous, charismatic and irreverent creatures with a laidback manner and inherent sense of repartee. Precious beings set with 1001 stones, whose many details and mobile accessories prove that one can master the most
complex jewellery techniques and revisit their codes while having fun.

Thank you @gaborge @carolinamanghi @gianluca_maina @anthonybeauquis @valougram_

NAMING & STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

Picture by @be_the_one_through_my_words

#jewellery #jewelry #gemstones #hollywood #palmsprings #coachella #francisfordcoppola #zsazsagabor #alpacino

FUSION EN HAUTE CUISINE En jeans, basket et tab

FUSION EN HAUTE CUISINE

En jeans, basket et tablier noir, Andreas Caminada a le goût des choses simples, il travaille les produits locaux et en cultive certains. Sa cuisine est d’une précision horlogère absolue.

Manger à sa table, c’est comme rejoindre la table familiale, tant l’atmosphère qu’il cultive est conviviale.

Dans ses assiettes – rythmées comme le cadran d’une montre – chaque ingrédient a une fonction précise, s’engrainant les uns aux autres pour offrir une explosion de goûts uniques mêlant authenticité et innovation. Marchant à l’instinct, le Chef Grison joue avec les textures et les sens sans jamais modifier la perception du goût initial des ingrédients qu’il travaille.

@hublot & @andreas_caminada_schauenstein – le goût de l’excellence fusionné

HAUTE CUISINE FUSION

Wearing jeans, sneakers and a black apron, Andreas Caminada likes simple things and works with local produce, even growing some of them. His cuisine has absolute watchmaking precision.

Eating at his table is like joining the family’s one, as he cultivates a convivial atmosphere.

In his plates—rythmed like the dial of a watch— each ingredient has a specific function, each engaging with another to offer an explosion of unique tastes—mixing authenticity and innovation.

Working instinctively, the Grison Chef plays with textures and senses without ever altering the perception of the initial taste of the ingredients he uses.

Hublot & Andreas Caminada—the taste for excellence fused

Thank you @hublot @ricardoguadalupe @angelfire009

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#hautecuisine #starredchef

@schloss_schauenstein @casacaminada

WHAT IS YOUR DREAM? Theirs was shaping and giving

WHAT IS YOUR DREAM?

Theirs was shaping and giving life to their own watch by moving from theory to practice and stepping outside their comfort zone.

A wild team of watchmaking students and insiders driven by Le Carrousel have made their dream come true.

A timepiece as a tribute to a strong watchmaking legacy, inspired by iconic and timeless watch designs and
symbolically priced as an affordable non-profit project.

#keepgoing #keepdreaming #keepinventing #keepsharing

Watch the full movie on @wildhorologists

Thank you @toastprod @robinvaneberg @flofatton @antoinejans

VOICE OVER written by @be_the_one_through_my_words #gaellegygaxzosso

#watchmakingschool #watchdesign #dreammaker #whatisyourdream

THE STORY OF A ROMAN NIGHT At midnight, in the Et

THE STORY OF A ROMAN NIGHT

At midnight, in the Eternal City, Bella Hadid tells the story of a Roman Night, a sleepless, joyful and night elixir.

Upon the moonrise, the air is studded with aromas of night-blooming jasmine and tuberose blooms, while the sky above becomes a cinema of light.

Campaign by @_glen_luchford
starring @bellahadid
Master Perfumer @morillas.alberto

Thank you @bulgari @bulgariparfums @bego.spagnolita @janine_circ

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#perfumery #goldearomannight

BEYOND LIMITS A breathtaking backdrop for a thril

BEYOND LIMITS

A breathtaking backdrop for a thrilling 100 m at 3454 metres

Dario Cologna & Asafa Powell meet on the Top of Europe with the Swiss national women’s 4x100 metres relay team - @fanettehumair @mujingakambundji @marisa_lavanchy and @leasprunger

When athletes shared their passion for racing, the story tells about power, strength, endurance, mental stamina and technique.

At the end timing is everything.

@dariocologna – one of the best cross-country skiers of all time – and @asafasub10king – one of the fastest athletes in the history of the discipline, took on a unique challenge. They competed over 100 metres at an altitude of 3454 metres. A flying start for Cologna on snow and a starting pistol for Powell on the track, each on a route created for this unique race. The Swiss relay athletes shared their passion for racing with Asafa Powell and the next generation of runners.

Thank you @hublot @ricardoguadalupe @angelfire009

PRESS RELEASE & STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#watch #watchmaking #swisstiming #sport #timing #breakingrecords #jungfraujoch🇨🇭 #topofeurope #athletes #crosscountryskiing #athletism #swissrelayteam #sprint #timingiseverything

THROUGH MY WORDS STORIES ARE INSPIRED & INSPIRING $THROUGH MY WORDS STORIES ARE INSPIRED & INSPIRING IN•SPIRED \ in-ˈspī(-ə)rd >Of extraordinary quality, as if arising from some external creative impulse. >aroused, animated, or imbued with the spirit to do something, by or as if by supernatural influence >extremely accurate or apt but based on intuition rather than knowledge or logical deduction IN•SPIR•ING \ in-ˈspī-riŋ >fillling someone with confidence and desire to do something: >giving someone an idea >making someone have a particular strong feeling or reaction >making someone feel that they want to do something and can do it$

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