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THE ART OF STORYTELLING

GET TIME INKED ON YOUR WRIST Two ancestral practi

GET TIME INKED ON YOUR WRIST

Two ancestral practices – watchmaking & tattoing – turned and fused into art.

The lines usually marked on skin have instead been carved, angled and faceted on the watch itself.

Transcribing the powerful symbolism of @maximeplesciabuchi tattoos and shapes, echoing his quest for perfection, the Big Bang Sang Bleu is an artwork transcending the norms of tattooing & watchmaking.

With a distinctive hexagonal bezel and 3D geometry, its symmetrical, clean lines play on polygons in a perfect #canonofproportions *

* Leonard de Vinci’s Vitruvius’ principle

TIME INKED IN AN INDELIBLE MARK

Thank you @hublot @ricardoguadalupe @angelfire009

PRESS RELEASE & STORYTELLING on @maximeplesciabuchi @sangbleu X @hublot
written by @be_the_one_through_my_words #gaellegygaxzosso

About #maximeplesciabuchi
The Swiss native grapho-typo-tatoogenius @maximeplesciabuchi , co-founded the @swisstypefaces and the @sangbleu creative agency in 2006 and has been partnering with @hublot since 2017.

WORDS OF TRUST by @angelfire009 @hublot about @b

WORDS OF TRUST
by @angelfire009 @hublot
about @be_the_one_through_my_words #storytelling #gaellegygaxzosso

On International Women’s Day, I would like to take the opportunity to thank all the wo•men that have made me grow, learn, laugh, who has trusted me and inspired me.

From my grandmothers, my mother, my daughter, my friends, the women I work with every day, the ones I’ve been lucky to write and tell the stories.

Above all, I believe that there should be no more differences, neither between genders, nor between cultures, nor between living beings. That is also the reason why those words are made for women & men as my gratefulness extends to all the living beings that have positively crossed my path.

Diversity is a richness.
We are not sameness, we are uniqueness

Thank you @angelfire009 for your trust and your words. What connects us goes far beyond the word “work”… the power of human connection that gives meaning to the word « life ».

#iwd2021 #ellesvmh

WE NEED BRANDS & STORIES WE CAN TRUST IN! I stan

WE NEED BRANDS & STORIES WE CAN TRUST IN!

I stand for stories that are beautiful from the inside out.

Stories are always more powerful when they are true, meaningful and respectful.

Showing your flaws is not a weakness, it is a strength.

#responsiblestorytelling

You will certainly wear diamonds for a lifetime, even pass them to your children. So, you certainly care about work conditions in mines, overexploitation of resources, conflicts diamonds, environmental impact. You ask for more transparency and truth. You want to learn about alternatives.

Responsible & ethical sourcing are among the words that have been the most used in 2020. We read about sustainable objectives every day. Still, to understand what is the best behavior we can all have, we need to understand the issues, the constraints, the limits and the solutions.

Your words need to reflect your actions by simply telling the truth. If you don’t get all the answers yet, just tell it. Sometimes it is not so easy to find solutions that are really more sustainable at all levels.

There are so many steps to be taken ... and quickly #plasticfree #decarbonate #zerokilometer #responsiblesourcing #ethicallymade #slowconsumption #circulareconomy #reuserecycle that brands can lead by example only if they tell the truth and put words into actions and actions into words. Doubts, questioning are also part of the process, and you should share them with your audience.

That is the power of storytelling, how you tell st

That is the power of storytelling, how you tell stories, how emotional, meaningful and powerful they can be.

What might be your next story told through my words?

#gaellegygaxzosso @be_the_one_through_my_words

Writing is part of me. Words are my magic. Storyte

Writing is part of me.
Words are my magic.
Storytelling is my world.

#gaellegygaxzosso @be_the_one_through_my_words
📸 by @marcninghetto

If you want to learn more about storytelling, head to my talk with Marina @sparkling.pr (see About in recorded stories) or head to https://sparklingpr.com/the-art-of-storytelling-with-gaelle-gygax-zosso/

A few weeks ago, I’ve been invited @him_hotelins

A few weeks ago, I’ve been invited @him_hotelinstitutemontreux to share a few words and stories about my take on #storytelling & #thepowerofwords.

Swipe for the video

Here after the first words of my interview made by Claire Jollain. Thank you for having me.

WHAT IS STORYTELLING?
Basically it is someone who tells story.
That’s the simplest way of saying it even to
children that may ask.
Everybody from a young age knows about story.
Humankind has been telling stories forever, even if
at the very beginning it might have not been
through words.
So, storytelling is part of everyone, even if
sometimes we don’t even realize that we are
actually telling stories.
Just think about your childhood, how many family
stories did you hear about and after hearing them
they have become yours.
Mainly, because of emotions, because you felt
related, and there were meaningful…

You want to learn more about storytelling?

Sign up for the on line digital marketing @hotelinstitutemontreux @swisseducationgroup

Every new day is a blank page to start a new story

Every new day is a blank page to start a new story.

Through my words, your blank pages become meaningful stories.

Thank you for nurturing my writing
@altissima_stone @audemarspiguet @atelier_oi @breitling @bulgari @bulgariparfums @bmwswitzerland @chopard @wearefirmenich @gemforest_official @gemgeneve @hermes @hublot @kanoaitalia @longines @midowatches @piaget @philipppleinofficial @raymondweil @roar_icecream @scottsports @tagheuer @taketimefilms @alpinist_collection_by_us @toastprod @victorinox @zenithwatches @pele @k.mbappe @usainbolt @morillas.alberto @dora_baghriche_perfumer @jcavallier @sophielabbe_parfumeur @dariocologna @natalieportman @evalongoria @nick__bateman @caradelevingne @bellahadid @remoruffini @andreas_caminada_schauenstein @maximeplesciabuchi @depechemode @charitywater @scottharrison @langlangpiano @design.by.samuelross @richardorlinski @djohnsonpga @innerhoferchristof @rossignolracing @yohjiyamamotoofficial @marcoodermatt @loicmeillard @facchinettiautomobiles @festivaldecannes @officialnormanfoster @berluti @ferrari @bulgarihotels @lvmh @gstaad_official @zermatt.matterhorn @stmoritz @italiaindependentofficial @uefa_official @polo_club_gstaad @kimimatiasraikkonen @sangbleutattoozurich @seedsta.rs @garageitalia @jalaliagarwood @wildcustomguitars @suitenhotelzurbriggen

Writing a book is about finding a guiding thread,

STAND STRONG. BELIEVE IN YOURSELF. FOLLOW YOUR DR

STAND STRONG.
BELIEVE IN YOURSELF.
FOLLOW YOUR DREAMS.

She strides along the city streets in high heels, the femininity on her lips adorned with bold pink, while the trail of her fragrance, ROSE GOLDEA BLOSSOM DELIGHT, radiates a carefree sense of liberty.

Bold and passionate, she personifies that vibrant joy, that luminous energy.

At the dawn of a new day, everything seems possible to her, as if the light of ROSE GOLDEA BLOSSOM DELIGHT tinged the way she looks at the world with new colour.

For her every day is an opportunity to write a new chapter in her life.
#startanewjourney

Master Perfumer @morillas.alberto

Thank you @bulgari @bulgariparfums @bego.spagnolita @janine_circ @carolinallull @blanchet.lea

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#perfumery #rosegoldeablossomdelight

« TIME NEVER STOPS, WHY SHOULD WE? » Jack Heu

« TIME NEVER STOPS, WHY SHOULD WE? » Jack Heuer

Before writing about the TAG Heuer Carrera Chronograph Gold celebrating Jack Heuer’s birthday, I read his autobiography « The times of my life » looking for every detail that might be told and learning so much about his journey. It is how I decided to tell how time has written an infinity loop between Jack & TAG heuer. Sometimes details are what makes the difference! Coincidentally or not, the figure 8 – embodying the life cycle and its perpetual renewal – punctuates the history of Jack & TAG Heuer. In 1958, Jack accepted his father's offer to join the Heuer family business for a year before devoting himself to his own projects. Two years later, at the age of 28, he was called upon to steer the destiny of the family company, where he remained until 1982. Entering his 8th decade, Jack Heuer was appointed Honorary Chairman of the family business founded in 1860 by his great-grandfather Edouard Heuer and owned by the LVMH group (since 1999).

Inspired by the all-gold Heuer Carrera 1158CH dating back of the 1970s, the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition not only features Jack’s favorite collection, the first he designed and named after the Carrera Panamericana race, it also tells the enduring link between Jack, TAG Heuer, motorsports and the greatest drivers of all time underlying Jack’s tradition to gift them with a gold Heuer Carrera for good luck.

Thank you @tagheuer @frederic.arnault @catherine.eberle @jvanherpen @sonjahagmann

PRESS RELEASE & STORYTELLING
on TAG Heuer Carrera Chronograph Gold Jack Heuer’s Birthday
by #gaellegygaxzosso @be_the_one_through_my_words

READY TO HIT THE SLOPES? As the World Cup Skiing

READY TO HIT THE SLOPES?

As the World Cup Skiing circuit started one month ago travelling around some of the best ski resorts in the Alps, get ready by wearing competition equipment delivering podium-inspired performances.

A snow experience to enjoy the thrill of high speed and unbelievably precise and sharp turns on ski slopes.

In a limited edition released for a famous jeweler, the Rossignol Racing department engineers have incorporated a construction directly derived from the competition skis used by Rossignol champions.

Entirely hand-crafted by Rossignols’ specialized workers in the Moirans competition workshop in Isère, France, they are both grippy and responsive, carving the shortest swings but also giving stability and smoothness on the larger GS turns.

Sharpened and waxed, your blades are ready to make it to the top.

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

Thank you @gianluca_maina
@innerhoferchristof
#italian #worldcupalpine #skiracer , #worldchampion & serial #goldmedalwinner
@fisalpine @rossignolracing
@loicmeillard @carlojanka @michellegisin @federicabrignone @ramonzenhaeusern @marcgisin @melaniemeillard @xavierdelerue

Picture of @innerhoferchristof by @pentaphoto

I HAVE BIG DREAMS & YOU? #oscarwilde used to say

TIME FRAMED BY SAMUEL ROSS At 29 years old, Samue

WORDS OF TRUST by @toastprod about @be_the_one_t

WORDS OF TRUST
by @toastprod
about @be_the_one_through_my_words #storytelling #gaellegygaxzosso

« At TOAST, we value collective intelligence. We call on talented partners to help us achieve the goals that clients set for us. In this context, Gaëlle is an ideal partner in the conception/copywriting of our stories. She has always known how to grasp the director’s ideas/storyboards and powerfully translate them into words for our films. We are happy to have her as part of our large family. »

Thank you @robinvaneberg @flofatton @antoinejans @toastprod for your words and trust.

Sometimes with no coincidences the stories I write

THE POWER OF SPORT IS BOUNDLESS There are momen

THE POWER OF SPORT IS BOUNDLESS

There are moments that are life changing, where every second, every detail leaves a deep and lasting trace on your senses.
Those times which merely need to be mentioned to throw you back into that state of grace, the joy that lives within us forever.

Personal moments, lived individually, felt collectively. A passion uniting mankind, as if we were all brought together by one calling, that of sport.

A force that can unite thousands of people around the world with the same feeling. The power of emotions.

Among these moments, Hublot wished to share with its campaign "WHAT IS YOUR EURO MOMENT?", some key times of the personalities that make up its footballing family.

Thank you @hublot @ricardoguadalupe @angelfire009

@shaqirixherdan under the lens of @fred_merz

PRESS RELEASE & STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#watch #watchmaking #powerofsport #football #powerofemotions

I launched Bthe1, my own storytelling agency, in 2

SUCCESS IS MADE OF DREAMS & HARD WORK What separ

SUCCESS IS MADE OF DREAMS & HARD WORK

What separates the good from the best are talent, hard work, mental strength, determination and passion.

In every one’s life there are always days and moments that “change” our lives.
These are the key moments that have marked DJ’s trajectory. He is considered the most gifted and athletic player on the circuit, thanks to his ultra-powerful, precise drives and his superb skills on the putting green. His peers have long known him as "the best player in the world never to have won a Major title", and voted him "Player of the Year" on the PGA Tour in 2016. A much-deserved accolade in recognition of 10 years during which Dustin Johnson has played with an extraordinary determination, confirming the notion that champions are simply those who never give up.

Champions keep trying until they reach their goals.
And you?

READY TO GET A GOLF/LIFE LESSON FROM DUSTIN JOHNSON ?

Thank you @hublot @ricardoguadalupe @angelfire009 @jonasjaeggi10

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#golf #pgatour #worldnumber1 @djohnsonpga

JEWELS OF THE NIGHT Night-blooming jasmine and tu

JEWELS OF THE NIGHT

Night-blooming jasmine and tuberose are irresistible nocturnal beauties. After sunset, nocturnal flowers start to tell their stories when the sense of smell awakens under rich scents made of volatile components.

In a Floral Musky Chypre the Master-Perfumer brings together two hypnotic nocturnal flowers – jasmine and tuberose. Two white flowers that are delicate in appearance, yet emit a powerful fragrant trail against the backdrop of Roman nights.

Master Perfumer @morillas.alberto

Thank you @bulgari @bulgariparfums @bego.spagnolita @janine_circ

STORYTELLING by @be_the_one_through_my_words #gaellegygaxzosso

#perfumery #goldearomannight

Storytelling is about words telling meaningful sto

Storytelling is about words telling meaningful stories, each time as it was a first one.
It is about forgetting what you already know to ensure that each story is truly unique.

It is like a reset.

It can be the same words while telling a completely different story.

What might be your next story told through my words?

@be_the_one_through_my_words #gaellegygaxzosso

gaelle@bthe1.ch

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